You will not be surprised to learn that there are people who do not understand a thing about Search Engine Optimization. While the term is well understood by online marketers, it is something very new to another group. Some developers, designers and company employees undermine the importance of SEO which is very unfortunate. With such a misunderstanding, there arises a fight between designers and SEO developers. Well, that is not the main point of discussion in the article. The article will focus on how to sell SEO services to individuals or companies who have never heard about it. We can term them the SEO challenged, do not take offense in this. SEO companies often make a huge mistake of giving the wrong information about SEO to their clients. Some do that with the motive to make quick cash without thinking of the negative impact such might bring them in future. The article will discuss how to effectively sell SEO to an individual who has never heard about it.
Selling SEO to the SEO challenged
Educate
The first thing you are supposed to do is teach them about SEO. You must understand that many people are ignorant about the topic. It will, therefore, take you a lot of energy to convince them. They might be aware of what they want to do but how to do it becomes a problem. Quacks and people who do not believe in SEO make it worse. To pull through, do not tell them what SEO is, tell them the importance of SEO and how it can help them reach more people online. This way there business will grow globally. The client you are trying to convince must have a website, if they do not have, convince them to get one.
Explain how search engine works
After you have told them about the benefits, explain clearly how a search engine works. Be very careful when doing this. Be very casual, or do I say explain in layman’s language. If you get too technical, they might not understand even a single thing. Too much jargon makes them lose interest in the topic, and you are losing business.
Explain SEO stuff
After they have understood how the search engine works, reveal Search engine optimization. Explain to them the process and the benefits they will get as a company from using it. Tell them that SEO is the only simplest way to make sure that your customers are following you. Avoid SEO jargons as well. Give them an online presentation if possible.